“Jewel of the Kingdom – AUX” Ignites Amman with a Regional Conference on Innovation in Air Conditioning

Al-Wakeel News Agency – In a vibrant Jordanian evening full of creativity and vision, Jewel of the Kingdom for Electrical Appliances, the exclusive agent for global AUX air conditioners, held its annual conference at the Fairmont Hotel in Amman. The event was graciously sponsored by His Excellency Senator Issa Haidar Murad and witnessed broad participation from leading partners, investors, and experts in the air conditioning sector from Jordan, Egypt, and Iraq.

Held under the title “Innovation and Leadership in the Field of Air Conditioning,” the conference emphasized the company’s pioneering role in providing smart and integrated solutions in both residential and central air conditioning. It also highlighted its ambitious expansion strategy in promising Arab markets.

In his opening speech, the company’s General Manager, Mr. Ahmad Abu Ghaliya, welcomed the distinguished guests, affirming that the partnership between Jewel of the Kingdom and AUX is more than a commercial agreement — it is a developmental project driven by a bold vision, starting in Jordan and expanding through Iraq and Egypt, reaching towards even broader horizons.

In his keynote address, His Excellency Senator Issa Murad praised the role of ambitious Jordanian companies in supporting the national economy, highlighting Jewel of the Kingdom’s commitment to localizing advanced industry and enhancing the investment environment through collaborations with global partners like AUX.

The evening also included a celebration honoring the pioneers of success and highlighted the company’s ongoing expansion in both Egypt and Iraq.

Special recognition was given to Mr. Taha Al-Alwani and Mr. Ahmad Taha Hammadi for their leading roles in supporting the company’s journey and expansion efforts. The speech delivered by Dr. Khaled El-Kat, Egyptian MP and Head of the Economic Committee in the Egyptian Parliament, attracted particular attention. He affirmed that the company’s success in the Egyptian market reflects the depth of Arab cooperation and the professionalism in execution and marketing.

The conference also featured captivating presentations from AUX, along with exclusive videos from its Design and Innovation Center in Japan. These showcased the new generation of smart air conditioning technologies supported by artificial intelligence, energy efficiency, and aesthetic design.

Ms. Yuki, Director of the Middle East region at AUX, delivered a speech reaffirming the company’s commitment to supporting its partnerships in Jordan and the region, and to delivering cutting-edge technological solutions aligned with the needs of the Arab market.

The conference concluded with a powerful message from the company’s management:

“Whoever’s roots are from the land of Jordan – the land of the noble – will always remain proud and dignified.”